In a perfect world you would have an agent and marketing/public relations firm to keep you in the public eye. But if you’re like most musicians you are promoting yourself…in your spare time. Here are some online resources that might make things a bit easier.
Social Media aimed at music
Whether you have a website, or not, ReverbNation offers a great place to post information about your band including: audio files, video’s, bio’s, and your performance schedule. Fans use it to discover new music, so this makes it a great place to get exposure. Many Spider performers have ReverbNation pages including: Charlie MosBrook, Will Cheshier, Mark Freeman and Ryann Anderson.
Social Media in general
There are many social media platforms around. If you have the time you should make the effort to connect on those most likely to be used by your fans.
Video is a great way to share your music. It is very easy to create your own channel on YouTube. You can use this to showcase your own videos, but you can also create playlists of videos taken by other users. This comes in handy if you find a great video of you that was posted by someone else. You can also feature other channels, such as those of bands you listen to yourself. Be sure to include links to your website and other accounts in the About tab.
As with Facebook, you begin with a personal profile, then you can create a page on Google+ for your band. Here you can post upcoming performances, embed videos and share other news and information. Google+ also allows you to create public and private communities in which all members may post content. A public community could be used by a fan club to share news about a group. A private community offers a handy way to communicate within a group, such as the members of your band.
Twitter makes it easy to send short messages to your followers and to reply to their Tweets. It’s also a good way to connect with other musicians to share tips and links of interest. Thomas Dolby offers a good example of how a musician can use Twitter effectively.
Presumably you already have a Facebook page. But if you don’t, you should consider it. You probably already have many friends there who could help promote you.
People say that no one uses Myspace anymore, but many bands are still do, as do over 30 million of their fans. Their 2013 redesign caused some confusion, but it did put a stronger focus on music. You’ll probably want to concentrate on YouTube and your own site first, but then if you have the time, you may want to ponder Myspace.
Mailchimp makes it easy to manage your mailing lists and to send out HTML emails and newsletters. It also offers widgets that let you collect email addresses on your website. Free and paid plans are available depending on the size of your mailing list and the number of messages you send.